http://blog.harlaneditorial.com Web Content, Web Editing, Optimization - WEBSITE WORDS THAT WORK! Wed, 20 Aug 2008 20:49:54 +0000 http://backend.userland.com/rss092 en Integration begins with content. What you say in your permission marketing (e-newsletters) links back to your Website landing pages, which link to your online optimized press releases and paid advertising, which link one to the other in consistent messaging, which link to your hardcopy branding, signage, and even in-store or in-office ... http://blog.harlaneditorial.com/2008/08/19/integrated-web-marketing/ DIY (Do-It-Yourself) – A movement? A good idea? What got me to thinking was an article I read recently in Entrepreneur.com on the benefits of designing your brand yourself. The author is talking about logos, that foundation of branding, but logos are just a piece of the DIY "movement" in ... http://blog.harlaneditorial.com/2008/07/22/diy-bloggers-shift-content-to-top-spot/ Blogging is the big, open forum. A place for transparency, for company presidents and owners to relax and let their customers get to know them – the personality behind the brand. So, cautious blogger? I don't think so. Open the windows, throw wide the doors. Let the folks outside your company ... http://blog.harlaneditorial.com/2008/07/16/cautious-blogger-an-oxymoron/ I'll blog in my spare time. After work; after I close the doors for business that day; on my way home from work; my son (daughter, wife, husband) will blog for me; I'll blog whenever I get the urge. I don't like to write but I'm sure I can pop ... http://blog.harlaneditorial.com/2008/07/08/blog-the-biggest-misconception/ I respect it when someone tells me they are afraid to respond on the blogs they read. What sane business-person isn’t? Blogs are public forums. You say it; it’s written on the wall forever. It’s so much safer to just lurk. This morning I responded to one of the blogs ... http://blog.harlaneditorial.com/2008/07/02/fear-of-blogging/ A big part of blogging for small businesses is linking up with the blogging community, plugging into that viral marketing that all of us Website managers love to bend your ear about. Everyone I talk to these days is tuned into the fact that blogging boosts your SEO (search engine ... http://blog.harlaneditorial.com/2008/04/16/remember-the-people/ As the world of marketing changes, so does a writer’s life. And mine has changed in some exciting ways over the last six months as I’ve embarked on my blogging journey. At first, I thought, but wait! Magazines are my life, always have been. And my goal: blogging for magazines. ... http://blog.harlaneditorial.com/2008/03/31/keyword-is-optimize/ Can a free blog do all you need it to do for your small business? I'd say, yes, but. (Since you asked!) Yes -- if you're a solopreneur or a small business without the need for paypal or a shopping cart on your blog; if your branding is such that it can ... http://blog.harlaneditorial.com/2008/02/04/free-blogs-for-small-businesses/ Every blog platform has its blogger fans. I happen to be partial to Wordpress. I like the look. I like the user-friendly dashboard, and I like the fact that so many developers out there are making new Wordpress widgets all the time. I have my favorite bloggers too, and today I ... http://blog.harlaneditorial.com/2008/01/31/how-to-blog-on-wordpress/ If you’ve been yearning to start a blog but just can’t get off the dime, then join me for this workshop.  It is custom-made for you. We’ll be jumping into blogging – much like I did right here just last summer –and we’ll do it hand-in-hand. Together! We’ll have a few ... http://blog.harlaneditorial.com/2008/01/23/learn-to-blog-workshop/