Entries Tagged as 'Marketing Blogs'

Free Marketing Teleseminars

I just signed up for the upcoming global teleseminar, and in my books this is a Do-Not-Miss opportunity, a chance to tune in on leading marketing and career gurus  – all free — and it’s coming up fast: Nov. 8. . 

What am I talking about? If you’re asking then you have not yet heard: there’s an all-day global teleseminar on Nov.8; it’s sponsored by A Brand You World, and features marketing leaders such as David Meerman Scott (New Rules of Marketing & PR; See what he says about the event on his site), also Richard Nelson Bolles (What Color is Your Parachute), John Jantsch (Duct Tape Marketing), and, as they say at the carnival, So Much More! Come one, come all!

This is one of those free and valuable Web events. I’ll be there. Check it out. I’m betting there’s something there for all small business owners on marketing in this new Web world.

Tags: Free Advice, Marketing Blogs, Small Business, Small business blogging by Judith
No Comments »

Why, Why, Why Blog?

We’re circling  back to that one essential question for small businesses: Why bother to Blog?

Here’s the short answer: marketing.

And that’s what I mean when I say we’re circling back to the essential question for small business blogging. Blogging is marketing. That’s what intrigued me from the beginning and what lured me into the blogosphere. In my travels around town I’m still getting that same question from business consultants, entrepreneurs, and recently a bookstore owner. Why, why, why blog? So, I’m circling back to dig deeper. Beyond marketing.

I promised I’d be experimenting with blogging, seeing how it went for me and my Web content and editorial business and sharing business possibilities with you.

Well, here’s how it’s going: It’s changed my way of thinking; it’s put me in touch with great marketing minds (see “Blogs on Marketing” on my blogroll); it’s expanded my thinking about PR, social media, and the impact of sites like Facebook, LinkedIn, and YouTube. It’s connected me into Web 2.0, niche marketing on the Web, the importance of content, thought leadership, transparency and open communication.

And I’m lovin’ it.

I love the relationship aspect; I love all the good stuff, the connections and sharing. And, ok. I am still entirely UNinterested in the rants, the diaries and celebrity chat. But I can live with all that, just as I live with the noisy neighbors who hang out by their cars and smoke — because I spend time instead with my fascinating Zen neighbor who grows the most beautiful garden in town.

I spend my time on the blogs that feed me, intrigue me and add to my life.

We live in a world of chaotic proportions. That’s reflected on the Web. It’s anarchic, enormous, and growing exponentially. Blogs help people find us and us find people.

Blogs help customers find us, connect with us, get to know us — and that relationship is essential to marketing in today’s world.

There’s more to the long answer to why blog? And why use it to market? But blogs are supposed to be short, so I’ll be back in a couple of days with a second great reason for small business blogging. And a third. And a fourth.

Yours, Judith

Tags: Blogging, Business blogs, Marketing Blogs, Small Business, Small business blogging by Judith
1 Comment »

Blog a Lot?

Here’s a topic that does not go away. How much should I —  must I –  blog? Last month, in response to a blog by Debbie Weil, corporate blogger, I said, maybe not so much.

Maybe that’s not the full answer, though. Nick Stamoulis, blogger, author, at Brick Marketing, weighs in this week with his thoughts. A must-read! So, surf over there and check it out. My blog  on the topic is still live, and you’ll want to see the comments there, too. Chris McElroy picked up on the resurfacing of the conversation and his 2 cents is for more, not less, blogging, as he says in the comments to my blog.

So, do I have the definitive answer for you on how often to do your small business blogging? We need to keep exploring the topic. And maybe, just maybe, the answer is individual as well as SEO-related: as in, what’s YOUR goal for your blog?

Tags: Blogging, Business blogs, Marketing Blogs, SEO, Small business blogging by Judith
4 Comments »