Integrated Web marketing
Integration begins with content.
What you say in your permission marketing (e-newsletters) links back to your Website landing pages, which link to your online optimized press releases and paid advertising, which link one to the other in consistent messaging, which link to your hardcopy branding, signage, and even in-store or in-office merchandising. And if you have a company blog, this is part of the mix, too.
The power is in your message, your words, your content.
And that’s the thought for the day.
Yours with Website Words that Work! – Judith