Harlan Editorial

I’ll blog in my spare time. After work; after I close the doors for business that day; on my way home from work; my son (daughter, wife, husband) will blog for me; I’ll blog whenever I get the urge. I don’t like to write but I’m sure I can pop off a blog every coupla days.

If you’re blogging for fun and frolic, then all of the above works brilliantly and you can share your day’s log with the world: nothing wrong with that. But if you’re blogging as part of your business e-marketing plan? Different ballpark.

Here’s the great misconception I hear - have heard - several times. I can build my blog in wordpress and that’s the hard part. (No, I must tell you, that’s the misconception: creating the blog is the easy part.)

The time, effort and expertise goes into turning that pretty blog into a business tool.

yours, Judith

Tags: Business blogs, Small business blogging, Wordpress //