Remember the People?
A big part of blogging for small businesses is linking up with the blogging community, plugging into that viral marketing that all of us Website managers love to bend your ear about. Everyone I talk to these days is tuned into the fact that blogging boosts your SEO (search engine optimization).
But in their all-out quest for SEO, some are forgetting the real audience for a Website — the customer, your reader, us (the people).
So, today I just want to plant this one tiny seed: small business blogging is only one piece of a larger Website content puzzle. And the entire puzzle must be pleasing to the eye and ear not just of spiders and robots, but of real people, too. Your readers. Us.
Then when you go viral and we visit your blog and your Website, we’re all yours.
Judith