Why Blog? Reason 3: NOT to talk
Don’t talk.
Bloggers are infamous for chattering too much and listening too little.
Use your blog to reverse the information flow: Give customers a place to tell you what they think instead of you telling the customer what you’re selling.
That’s my reason number 3 to have a blog. It can be a place to Listen.
Sound upside down? It is, but that’s the ultimate in a business blog, one that’s so successful that your customer is posting more on it than you are. And when you’ve engaged your customers to that extent, then they have a vested interest in keeping you in business. Can there be anything better than that?



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