Why Blog? Reason 3: NOT to talk
Posted on October 26th, 2007 by Judith
Don’t talk.
Bloggers are infamous for chattering too much and listening too little.
Use your blog to reverse the information flow: Give customers a place to tell you what they think instead of you telling the customer what you’re selling.
That’s my reason number 3 to have a blog. It can be a place to Listen.
Sound upside down? It is, but that’s the ultimate in a business blog, one that’s so successful that your customer is posting more on it than you are. And when you’ve engaged your customers to that extent, then they have a vested interest in keeping you in business. Can there be anything better than that?
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