Why, Why, Why Blog? Reason 2
Blogs are great tools to engage your customer. And an engaged customer builds a vested interest in your product.
A bookstore, for example, is an excellent candidate for a blog. Bookstores sell to customers’ passions — passions for literature, learning, politics. And we all love connecting over our passions. Give us a blog that tells us about the next book-signing, has a bit about the author, has a blog posting BY the author. Add in an RSS feed so we’re alerted to new events at the store. Have a section where we can comment on bestsellers. Have a section for the book club that meets there once a month.
Do all that, and you’re steps closer to engaging your customers, to creating that old-time feeling of the general store as a gathering place and of the storekeeper as a friend and confidante. And that goes for whether you are selling a product or a service.
Blogs can create that cozy, general store feeling. As we get to know you, the owner, manager, blogger, we become invested, engaged. We care.
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