Blog a Lot?
Here’s a topic that does not go away. How much should I — must I – blog? Last month, in response to a blog by Debbie Weil, corporate blogger, I said, maybe not so much.
Maybe that’s not the full answer, though. Nick Stamoulis, blogger, author, at Brick Marketing, weighs in this week with his thoughts. A must-read! So, surf over there and check it out. My blog on the topic is still live, and you’ll want to see the comments there, too. Chris McElroy picked up on the resurfacing of the conversation and his 2 cents is for more, not less, blogging, as he says in the comments to my blog.
So, do I have the definitive answer for you on how often to do your small business blogging? We need to keep exploring the topic. And maybe, just maybe, the answer is individual as well as SEO-related: as in, what’s YOUR goal for your blog?
4 Responses to “Blog a Lot?”
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How would blogging bring in a business profile? How would blogging connect to potential clients? What are the statistics of distribution or averages? How would I know how many hits my blog gets? Hows and whys???? Know you have some answers to these questions.
Thanks,
Diane
Questions. Questions! And the answers to those questions are the bottom line all businesses need to address: How do I connect, track and determine ROI… Great questions, Diane.
I’m smiling because they are also the BIG questions. Tracking is the easy one. There are a few analytics you can use; today I signed up with Google analytics to begin tracking my site activity. So, yes. You can see how many come to the site and what they do while there.
But now, CONNECTION… that’s the word that answers “why” for me. Most small business blogging is done for the connection. We want clients to know us and we want to know them. And once you connect and link into the conversation surrounding your business, you naturally go higher profile. You gain name recognition. And, I’m just thinking out loud here, but I think that you connect with your customers on a personal level; your business pops up to the top of their personal radar; you’re building relationships, you’re participating in the conversation. You’re visible
Thanks for the thought-provoking questions.
Since I always have the computer on and always looking at things…….blogging wouldn’t be that much of an inconvenience. Formats and benefits are what was wondering. Thanks for the response Judith.
Diane
A-ha! Then you are a natural-made blogger! Welcome to the blogosphere.
At the risk of shameless self-promotion, let me also direct you to an August blog of mine: “Blogging is Marketing” for some benefits and to “Blogs build relationships” .. Good place to start, but I have lots more.
I have a feeling I’ll be seeing you on the Web.