Best and Worst: What’s YOUR opinion?
Great discussion going on the last couple of days on The Best and Worst Business Books. The list, posted by BNet, points to the 10 most overrated and 10 most underrated business books. I’ve read about half of the books, and I pretty much agree with the lists. I can’t help wondering why The Tipping Point is on the underrated list, though, since “tipping point” has entered the language mainstream as a result of the book. But I’m right with them on the Who Moved My Cheese book — who needs to read a whole book to get that point?
That aside, here’s an interesting exercise for anyone considering starting a business blog: check out David Meerman Scott’s blog and the comments that logged in under his posting. Then check out the Websites of the commenters. And you’ll catch just a glimmer of how a blog convo moves through the sphere.
Go ahead and jump in on the conversation, too. Here’s where your opinion as a business owner counts the most. Those books are aimed at us entrepreneurs, so go ahead and log in your thoughts.
And, ok, a few more opinions from me on those books: Next on my list is The Long Tail for more on niche marketing and then Nickel and Dimed, been meaning to read it since it came out. But I doubt if I’ll read the finance book for Dummies. Boy, am I ever sick of that series!
6 Responses to “Best and Worst: What’s YOUR opinion?”
Discussion Area - Leave a Comment
You must be logged in to post a comment.
Hi Judith,
You’re absolutely right on how interesting to see who comments on posts. And what I find fascinating is that very different people comment based on the topic!
Thanks for pointing to my blog.
Best,
David
Thanks to you, too, David, for all the info and links you supply to the world of marketing. I’m a daily - or as-often-as-you-post - reader ever since I discovered your “New Rules of Marketing and PR” book. Great insights there!
Hi Judith,
One thing that always gets my attention when people actually make an effort to review/research something. I don’t do enough of it, i must confess. I did do a review of David Meerman Scott’s book though:) http://www.mokummarketing.com/blog/2007/06/23/the-new-rules-of-marketing-prand-book-reviews/
On top of that, David M will soon be posting a guest post on my blog, so watch that space.
I am also pleased to see that you’ve linked to my blog, but you have to add that “s” to my last name!
Cheers,
David
Oops on the name spelling. You’d think with all my years of journalism, that spellchecking names would be second nature. Sorry about that.
Great review of David M Scott’s book. Especially the point about the possibilty of our market being overwhelmed by so much “noise” that it becomes hard to hear any of us.
I took a break from reading business books to read the latest Harry Potter tome. That’s when I discovered that The Deathly Hallows is an excellent leadership book. It teaches you tthat no matter how talented we might think we are, we can accomplish so much more by surrounding ourselves with even more talented people and helping them succeed. Pretty cool.
Yes! Very cool!
And this would be a fascinating piece to base some leadership articles on. Certainly is a new idea that has not been mined (far as I know) by mainstream biz writers.
Brilliant!
And since I happen to know you have a magazine or two going there, maybe we’ll see some of this in near future!