Gotta blog a lot? Maybe not.
Just when I’m convinced that the gurus are right — you’ve gotta blog every day if you want your voice to be heard in the blogosphere — one of the top business bloggers breaks the rules.
Debbie Weil, who wrote the book on corporate blogging (The Corporate Blogging Book), is blogging less. Why, you may ask, would a leading blogger and marketing expert cut back on blogging?
Life and its hometown joys interrupted, it seems.
One comment to her blog interested me especially –From David Koopman questioning if we need to blog everyday. Search engines reward you if you do, but just between us, maybe that indiscriminate blogging is what got bloggers their rep amongst non-bloggers as narcissistic diarists blogging about what they had for breakfast.
It’s something to think about as you set up your business blog calendar.
Hi Judith - good follow up on the subject. It’s funny, I went through my list of RSS feeds this morning and culled about half of the feeds I subscribe to. The criterion was simple; do I ever remember reading something worthwhile on this blog?
Not: Does this person post every day?
BTW, I think that search engines like blogs that are *relevant* and fresh with the emphasis on relevance.
Keep up the good work!
David
Thanks for the insight, David.
You’ve added wonderfully to our growing information on the why’s and wherefore’s of blogging for Business. And taken the pressure off, too! Especially for business people who think they couldn’t possibly blog — no time, no idea what to say.
If relevance is key, then blogging becomes easy. We all have something to say and ideas to share on our businesses.
The challenge will be that because it is easy to create, there will be more and more content which in turn means we have to start filtering more effectively. Now, what would you filter on? Usefulness and relevance probably.
Yes. Definitely usefulness. If a blog’s not useful to me somehow, I filter it out, don’t go back, and delete the feed.
And here’s another challenge — figuring out what’s useful to our customers. That goes back to knowing your customer and your business and to studying your site’s analytics to see who’s coming back.
Love hearing from you, David! You make me think!
[...] There is one post on Judith Harlan’s blog I do want to comment on here though and trackback to… Just when I’m convinced that the gurus are right — you’ve gotta blog every day if you want your voice to be heard in the blogosphere — one of the top business bloggers breaks the rules. [...]
Unfortunately not all readers fiund you through traditional search engines. They go to technorat, blogcatalog.com, bloglines, feedburner, and other places to find good blogs to read.
Some of those base your listings on how long it has been since your last blog post. That pretty much tells you that the more often you blog, the more often you will be found.
It’s the same as adding content to a website. The more often you add fresh content, the more often your site gets crawled by the search engines.
As long as you are adding valuble and relevant content, more is better in this case.
Just my 2 cents worth.
This topic — how much should I blog — is such a big part of blogging for business! Thank you, Chris, for weighing in on it. And Nick Stamoulis for your terrific blog on the topic.
Daily blogging pumps your SEO, but for clients who want to blog occasionally and are scared away by the daily task.. trying to find solutions for them. Welcome your 2 cents always, and on that, too!