Greatest Challenge by Far
If it’s not on the calendar, it’s not likely to happen.
One of the biggest challenges to a blog is blogging. Yes, you read that right: the toughest part of a blog is taking time out to blog. As a small business, you’ve probably got a hundred tasks awaiting your personal touch at any minute of any business day. (I know I do.) And blogging adds another to that stack of to-do’s.
And that’s my challenge today, as I sit here on a Friday afternoon. It’s been a terrific week work-wise, which means that I’ve been working hard and steady, and I am ready to close up shop and kick back in my garden. Yet, I promised myself two blogs per week. That didn’t sound like a lot when I created my blog plan.
But it feels like a lot today.
Free advice and lessons learned: Before beginning a small business blog, write some blog times into your calendar. Actually put them in as appointments. And guard them against intrusion. It’s important, for Search Engine Optimization as well as for your conversation with your clients, to upload new, fresh blogs regularly.
Without a blog appointment, I can assure you that your blogging will keep being shunted aside for other, deadline-driven tasks. And you’ll find yourself staying late in your office on a fine, sunny, Friday afternoon and wondering, am I really whining about being too successful?
Discussion Area - Leave a Comment
You must be logged in to post a comment.