DIY (Do-It-Yourself) – A movement? A good idea? What got me to thinking was an article I read recently in Entrepreneur.com on the benefits of designing your brand yourself. The author is talking about logos, that foundation of branding, but logos are just a piece of the DIY “movement” in today’s small business world.
There’s also the somewhat sacred cow of the business world, the business card. Though most businesses are still tossing money into the coffers of printing presses, creating whole boxes of business cards every time there’s a new employee or promotion or website addition, some of the new generation, I’d argue, are rethinking this old habit of pricey business cards. Boosted on by the availability of home office printer-ready business card stock and the ease of setting up cards on blank templates, these do-it-yourselfers are forging ahead on their own.
And now, Enter – the Blog.
The blogosphere is surely a do-it-yourself world! From the setup to the assumed authorship of the blog. In fact, the blog is based on a very personal, DIY premise, the assumption that you, the business owner, are there making a connection, that you, yourself, are the writer.
And with blogs the focus on on the Web shifts to content. People care more about what you say than the color of your font or the choice of your graphic. They want to know what you’re saying, what you’re thinking, and how they can be part of this conversation. They want to respond, to engage.
This is the part that, as a writer, I love!
Blogging doesn’t allow us to hide behind the shield of our logos, at least not much. Bloggers have forced us to shift our attention to our online content.
Speaking of logos, though, here’s mine,
designed by a pal of mine, Teri Rose: